Vyond

Marketing Specialist - SEO Marketing Ops

Location

San Mateo, CA

Type

Full Time

Vyond is seeking a Marketing Specialist with excellent analytical, communication, and research skills to support our SEO (search engine optimization) and marketing operations efforts. The ideal candidate must have working knowledge of B2B/enterprise search engine optimization practices and should be up to date with the latest keyword research techniques, search engine algorithm updates, and search engine behaviors. The candidate should also have the ability to create compelling online content that supports SEO efforts and provide marketing operations support as necessary.



ESSENTIAL DUTIES & RESPONSIBILITIES:

The following duties are representative of the responsibilities of this position. These assignments may change as the needs and priorities of the organization evolve.

  • Support the efforts of our SEO agency by implementing optimization plans based on best practices, supplementing their work with additional audits and research
  • Plan and execute SEO strategies to meet Google’s guidelines and increase the search visibility, rankings, and organic traffic.
  • Research and implement international B2B SEO strategies.
  • Support keyword research by creating online content that is on-brand, consistent in style and quality, and optimized for the target audience
  • Perform PPC-related activities such as content development, ad copywriting/editing, and analysis to improve market visibility
  • Work with the marketing team on the day-to-day management and administration of digital marketing campaigns and operations tasks
  • Synthesize and analyze marketing data, create relevant reports for the senior leadership team
  • Create landing pages, forms, and other digital marketing collateral to support internal and external projects and campaigns


REQUIREMENTS, QUALIFICATIONS, SKILLS & ABILITIES:

  • BA/BS degree or equivalent
  • 3-5 years of B2B SEO experience in keyword research, strategy, competitive analysis, link building, and content generation – experience with international markets a plus
  • Experience with SEM and PPC advertising
  • Advanced knowledge of Google Analytics
  • Experience with marketing automation and CRM platforms, Pardot and Salesforce a plus
  • Working knowledge of HTML/CSS and content management systems like WordPress
  • Strong quantitative skills, ability to quickly analyze data and act on it
  • Graphic design skills a plus
  • Strong written and verbal communication skills
  • Positive and motivated self-starter with minimal need for direction
  • Highly organized – ability to multi-task, prioritize and manage time effectively
  • Driven by a desire to achieve meaningful and measurable results

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website: www.vyond.com

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