Vyond

Director of Product Marketing

Location

San Mateo, CA

Type

Full Time

Vyond is looking for a Director, Product Marketing to lead a resourceful, agile, and entrepreneurial-minded team which will directly impact our development and success. In this cross-functional role, you will report to the CMO and work closely with our product management, sales, marketing and customer success teams to bring products to market, develop compelling content, create messaging and positioning, and inform demand and customer programs.

To thrive in this role, you will be an expert in

Messaging & Value Proposition:
  • Creating the product messaging, positioning, and value proposition for Vyond’s products and use cases across the world.
  • Partnering with the communications team, you will be the strategic mind behind all content that differentiates Vyond as the market leader in the space.
Market Segmentation / Solutions & Use Cases:
  • Driving the segmentation strategy by thinking through the target buyers, ideal customer profile, and target industries. 
Communications & Demand Generation Collaboration:
  • Supporting demand teams driving campaigns by providing information on who's the target; what's the message; what's the ROI; what are the business outcomes we're driving.
  • Working with the communications team, you will be responsible for product and partnership launches.
Sales Enablement and Support:
  • Collaborating closely with sales to understand the go-to-market motions to create powerful sales collateral and tools including animated videos webinars, pitch/demo presentations, white papers, case studies, etc.
  • Measurement, Analysis, Iteration & Action:
  • Understanding how the platforms and products are performing and driving iterative change as necessary to drive measurable results.
Stakeholder Communication & Thought Leadership:
  • You will be one of the most cross functional leaders partnering across the organization on global strategies and execution.
  • You will also be seen as a thought leader in the space by presenting content across a variety of outlets including industry and customer events, webinars, blog posts, press pitches,

Additional experience and skills to thrive in the role
  • 10+ years of experience in Enterprise/BtoB SaaS/Cloud product marketing
  • Strong quantitative skills to analyze and synthesize raw data, draw conclusions, and develop actionable recommendations.
  • Experience creating inclusive, culturally aware marketing campaigns that speak to diverse audiences
  • Effective communication skills. Strong ability to write and provide strong rationales for courses of action. Effective presenter with groups small and large
  • People management experience. Demonstrated ability to effectively coach, develop and motivate direct reports
  • Quick learner who works well independently and seeks a collaborative approach to problem-solving.
  • Ability to inspire, engage and maximize talent to get the best outcome from the team
  • Embraces ambiguity, prioritizes efficiently, communicates early, and ultimately gets it done in a lean environment.
  • Team-oriented; willing to take on responsibilities outside of immediate scope when needed
  • Thrives on new challenges
  • Available to consistently work PDT hours
  • Technical degree and MBA is plus

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website: www.vyond.com

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